From our heart
to yours
GIFTS TO INSPIRE
UNLOCKING knowledge
At the heart of our mission is the belief that knowledge should be accessible to all. That's why we've created a free guide that serves as your key to unlocking a treasure trove of Guiding Principles (wisdom and insights) that have helped us the most in our self-growth journey. We've seen firsthand what living aligned with these Principles can do and are beyond excited to share them with you!
Each of the Principles is associated with one of four layers, described in the guide, that supports the physical and non-physical (energetic) aspects of our human experience. Each layer represents aspects of our 'being-ness' and span across our body, mind, and spirit.
Get cozy, comfy and be ready to dive deep into the Guiding Principles of The Feminine Ethos and click below to learn!
Our Mission
Our mission is to empower women of all ages by providing them with the knowledge, tools, and practices to embrace their truest selves and navigate the complexities of womanhood with confidence and grace. We promote 'whole' wellness by offering wisdom, insights and resources that support physical, emotional, and spiritual well-being, thereby helping women achieve a more balanced and fulfilling life. We aim to foster a supportive community where women can connect, share experiences, and support one another on their journeys.
Our Ethos
Authenticity
We believe in being true to ourselves and encourage our community to do the same. Authenticity is at the heart of everything we do, from our content to our interactions.
Growth
Through our content and products, we encourage continuous learning and self-discovery, empowering women to grow and evolve in all aspects of their lives. We believe personal growth is at the core of why we do everything.
Connection
Building meaningful connections is essential to our community. We value the relationships we build & foster an environment of respect & kindness. We see & hold space for one another.
Founders
About Us
Brenda Ruby Mendez
Founder
Throughout my personal journey, I faced numerous challenges that shook my sense of identity, purpose, and direction. However, I refused to succumb to despair and instead used my experiences as a source of profound insight and wisdom. It fills me with immense joy to share my knowledge with other women who may be struggling to rediscover themselves in various aspects of life. As a trailblazer, I have fearlessly ventured into uncharted territories to realize my aspirations and truly embody the essence of feminine strength. My life's purpose and calling have been to pave the path for others by co-creating The Feminine Ethos - a movement that inspires women to connect with their authentic selves and lead fulfilling lives.
Rosaura Alvarez
Founder
Being the co-creator of The Feminine Ethos is one of my life's greatest honors. The journey of womanhood is filled with many ups & downs and more often than not it is up to us to figure things out. This was the reason we created this community. I didn't want anyone else to feel alone in this journey. I am beyond honored to get to do this work and it brings me the great joy to be in the capacity to support as many women as possible figure themselves out. As The Feminine Ethos continue to grow & evolve, I will forever be grateful for the way in which they helped me awaken to my fullest potential in life.
RISE ABOVE YOUR LIMITATIONS
EMPOWERING challenges
for BREAKTHROUGHS
If there's one thing we've walked away from our growth journey is knowing the power that comes from community. When we are truly seen for who we are and get the support we need, there is absolutely nothing we can't do.
Change, growth, and transformation feel daunting when you think you have to go through it alone, but when you have even one person who is doing it with you, it feels like the whole world has your support. This is why we've created a space for you to challenge the limitations you've placed on yourself.
What are Challenges:
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Actionable Steps – Simple, powerful actions to integrate into your routine.
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Overtime Results - Consistency leads to result (most challenges span weeks).
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Guided Support – Advice & personal experiences to help navigate roadblocks.
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Accountability – Stay motivated through mutual accountability over our goals.
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MEETING OF THE MINDS
WHERE
FLOURISH
together
souls
Looking to connect with heart-centered business leaders and shift makers? Our masterminds and business workshops are beautiful containers for hosting powerful conversations that help us understand how to show up in our businesses, communities, and networks.
Past Masterminds have covered:
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Emotional Intelligence + Energetics – Understanding how our emotions can help or hinder our growth and how to operate from our most authentic self.
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Mindset Rewiring – Uncovering and re-wiring limiting beliefs to create shifts in our patterns of behavior.
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Mentorship – Receive guidance on how to navigate your soul-driven purpose with the "reality" of being an entrepreneur.
Connect with your people:
Share energy in a space where you are seen, heard, and valued. These containers are typically small to allow for deeper connection and support.
Stay tuned by signing up below.